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Director, Brand Management
Universal Music Group

Director, Brand Management
Universal Music Group

  • Project Details
    Director of Brand Marketing to join our Brand Management team. This individual will face the unique needs and challenges of the music & apparel industries, to deliver full-service brand management across a diverse list of artist clients.  This includes day to day management of collection launches that inspire our artists, capture the imagination of customers, drive revenue to the bottom line, and build great partnerships.How you’ll CREATE:Responsible for leading brand management and storytelling for a series of Bravado clients: Develop the brand’s mission and strategy, oversee P&L, manage brand standards and usage guidelines, coordinate product development and execution, advocate e-commerce and retail opportunities.Strengthen current artist & artist management relationships through creative ideas and professional communication. Be the visionary to test new product offerings that align with client’s brand.Work with multiple internal stakeholders, including label teams, creative and production, sales, e-commerce and retail, to facilitate the development of products from inception to finished product, that reach consumers wherever they are shopping. Be the glue that keeps cross-functional teams working together effectively.Work closely with all stakeholders of marketing (internal and external) to develop creative marketing campaigns that tie to global brand plans and support the brand’s vision.Monitor and analyze business metrics in order to optimize product line and maximize commercial opportunity.Ensure campaigns and strategies are executed to the highest standards.Ensure all materials are consistent with strategy, on time and within budget, legally compliant. Drive the development of existing and potential client presentation materials.Bring your VIBE:Day to Day Brand Management operations including design solicitation, creative approvals, production specs, quantities and quality, e-commerce and retail launches, customer service needs.Oversee artist asset delivery/ communication to internal creative department.Create and manage “launch” calendar/ checklist for all products and initiatives- coordinate with talent mgmt. on all corresponding events – music launches, tours, seasonal holidays, anniversaries, etc.Work with customer engagement team and artist teams to proactively facilitate social, email and online marketing plans supporting apparel dropsSupport all other departments to ensure their needs are met for the launch timeline, be it marketing production or creative, including keeping departments aware of any and all artist/brand activity.Responsible for representing the company in meetings, at shows and on calls with management and bands/brands.Overseeing special projects for the department as necessary, including pop up shops, special events, etc.Create and design brand presentations for clients, retail sales, brand partnerships, and collaboration opportunities.7-10 years experience managing a brand and launching products globallyCreative thinker and problem solverHighly organized and detail orientedProven ability to work cross-functionallyGreat communication skills, written and oral, interpersonal and group settingsMicrosoft office suite, including Word, Excel, PowerPoint, Outlook, Product Management ToolsApparel experience preferredPerks Playlist:Competitive Compensation Package including Salary, Benefits and Generous 401k Savings PlanPaid Time Off – Paid Holidays, “Gift Week”, Summer FridaysStudent Loan Repayment AssistanceEmployee Developmental SupportAnnual Gym Reimbursement PackagePet Insurance, plus much more!
  • Production Type
    Multimedia (Other)
  • Union Status
    Non Union
  • Location
    California
  • Dates & Location
    Full Time
  • Closing Date
    1st Oct 2021