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Sr. Social Media Manager
Meredith Corporation

Sr. Social Media Manager
Meredith Corporation

  • Project Details
    Our Media Company - the diversified media and marketing company behind more than 40 iconic brands is seeking a full-time Sr. Social Media Manager to set and implement the overall social strategy for Meredith’s digital subscription products. Brands currently include MyLife (mindfulness and meditation), Cozi (family organizing app) and Cooking Light, with opportunity for expansion as the group continues to grow. The Ideal CandidateYou're a mean copy writer — you're comfortable whipping up chuckle-worthy IG captions, and would be comfortable penning a newsletter intro or an email marketing templateYou understand how social strategy ladders up to a holistic content & subscription business strategy, and how the two interactYou're a data nut, you're able to digest analytics and craft best-in-class plans based off these insightsYou're a self-starter who knows how to delegate to adjacent teams. You know how to communicate your vision from designs for Instagram stories to explaining takeaways from Google Analytics to stakeholders within the companyYou're a strong multi-tasker, you know how to juggle multiple projects at different phases of productionResponsibilitiesLead development and implementation of an effective social media strategy for MyLife, Cozi and Cooking LightLeverage all relevant social platforms to maximize reach in addition to fostering new partners and communities to build brand loyalty, in-app sessions, and social engagement across platforms.Work very closely with editorial staff, art, video and marketing team and leverage analytics to reach KPIs.Work closely with internal teams to optimize organic social activity and act as social media industry expert within the company.Ideate and manage the social strategy as part of the larger vision for the brands, working closely with senior leadership in order to further elevate the brand.Schedule and craft social posts across channels.Host social-first activations, and provide social integration pitches and ideas for potential sponsorship opportunities and revenue-growth opportunities, and execute sold programs.
  • Production Type
    Multimedia (Other)
  • Union Status
    Non Union
  • Location
    New York
  • Dates & Location
    Full-Time
  • Closing Date
    9th Dec 2021