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Retention Marketing Manager
CNBC Digital

Retention Marketing Manager
CNBC Digital

  • Project Details
    ResponsibilitiesThe Retention Marketing Manager will partner with Director, Digital Marketing to develop segmentation contact and offer strategies that increase customer engagement and retention for the direct-to-consumer subscription products. Create CRM program and lead cross-functional teams towards building the infrastructure needed to fully support program Perform deep customer segment analysis to identify incremental revenue opportunity from existing customers through direct marketing tactics (email, SMS, website, mobile, etc.)  Support marketing campaign strategies and methodologies with analytics to identify optimal offers, merchandising, messaging, and contact cadence for each customer segment  Cross-functional collaboration with Content, Brand Marketing, Product and BI teams to develop effective promotion strategies and communicate results Partner with Database and Business Intelligence teams to inform and execute the campaign strategies against targeted segments  Track, measure, and analyze segment level and campaign level performance and customer trends; summarize and communicate key learnings to key stakeholders  Create and implement test, learn, and repeat process to optimize and improve performance of customer segments and database  Perform ad hoc analyses and utilize relational databases to support customer contact and segmentation efforts
  • Production Type
    Corporate Video
  • Union Status
    Non Union
  • Location
    New Jersey
  • Dates & Location
    Upon Application
  • Closing Date
    14th Dec 2021