Millions and millions of people have flocked through the doors of Madame Tussauds since they first opened over 200 years ago and it remains just as popular as it ever was.
There are many reasons for this enduring success, but at the heart of it all is good, old-fashioned curiosity.
Today's visitors are sent on a unique, emotionally-charged journey through the realms of the powerful and famous.
The museum-style ropes and poles have gone so guests can truly get up, close and personal with A-list celebrities, sporting legends, political heavyweights and historical icons, reliving the times, events and moments that made the world talk about them.
At a time when news was communicated largely by word of mouth, Madame Tussauds’ exhibition was a kind of travelling newspaper, bringing the ordinary public face-to-face with the people in the headlines.
Figures of leading statesmen and, in the Chamber of Horrors, notorious villains put faces to the names on everyone’s lips and captured the public imagination.