The Path

2013, 17 minutes

There’s a new medical miracle in town: people have stopped dying from cigarettes.

There’s a new medical miracle in town: people have stopped dying from cigarettes. The old boys that used to sell the nicotine patches, gum, and inhalers are going bankrupt because no one wants to quit smoking anymore. They enlist the help of a marketing prodigy named Zeus, a savvy and manipulative control freak who has a knack for getting inside people’s heads. They introduce him to a new, chemically redesigned patch that makes the user feel alert and awake...and is lethal long term. The story revolves around Zeus' team and the lengths they will go to get this product on the shelf.

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