The Senior Analyst, Brand and Product Insights works as part of a team of market research professionals to support tracking and custom market research for various brand products. The Senior Analyst supports internal business leaders through the provision of customer and marketplace knowledge to ensure business strategies are grounded in consumer foresight. The Brand/Product Insights team is part of the Consumer Insights ‘Centre of Excellence’ within the organization; with team members acting as individual leads that support Rogers’s key brands and business units.