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The British car and home insurance provider.

Direct Line is a fantastic success story. Staring from scratch in the UK in April 1985 with a single product - car insurance, and just one way for our customers to buy - over the telephone.

Today we have over five million customers and a broad range of products and services. We do business over the phone and on the Internet, and we also do it internationally, with businesses in Germany and Italy.

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Alternative Company Names

  • Direct Line Insurance