Sonia is regularly credited in the media as one of the most powerful, innovative and influential producers working in British Theatre and since 1990 has produced over 85 new productions.
Sonia Friedman Productions (SFP) was formed in 2002 and has fast become one of the most dynamic, groundbreaking and prolific theatre producers in the West End and on Broadway. SFP's recent expansion will enable the company to continue presenting varied and diverse productions, but also to produce larger-scale productions beyond the West End and Broadway.
Prior to forming SFP, Sonia spent three years as the producer for the Ambassador Theatre Group. Before joining ATG she was the producer and co-founder of Out of Joint, now one of Britain's leading theatre companies.
From 1989 to 1993 she was a producer at the National Theatre, specialising in touring productions and theatre for young people.
SFP is a subsidiary of the Ambassador Theatre Group. ATG is currently the largest theatre group in the West End (London) and the second largest in the UK regions with a total of twenty-four venues.