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Lead Campaign Manager

Lead Campaign Manager

  • Project Details
    As the Lead Campaign Manager, you will be responsible for managing a team of Campaign Executives in the delivery of a coherent and omni-channel customer experience through data-driven targeting via complementary direct communication channels, including Email, Push and In-Product notifications.What you’ll do:– Support Campaign Controller in ownership of the campaign schedule, forecasting resource and ensuring the team is geared for success– Champion and own the relevant communication platforms between business campaign stakeholders (team meetings, team huddles, campaign support clinics)– Provide strategic and operational support across an array of campaign projects; being able to make decisions under pressure– Work with internal stakeholders to establish delivery plans to execute complex campaigns needing segmentation across a variety of customer segments and audiences– Develop and manage a scalable campaign management framework from idea generation through to delivery – optimising value and delivery efficiencies– Value creation via the generation of innovative and insight-driven campaigns and maximisation of campaign ROI in the form of either increased revenue, retention benefits or saved costsWhat you’ll bring:– 2+ years’ experience managing a high-performance team using in a similar digital marketing role utilising an advanced Email Deployment Platform, (Adobe Campaign Classic preferred but not essential)– Solid CRM background with great attention to detail and experience in the manipulation of large datasets– Experience in data preparation and ingestion to compliment/enrich campaigns using additional data sets.– Exposure to working with SQL. Other programming techniques such a use of JavaScript and API ingestion are desirable but not essential– A track record of working to a very high standard even under pressure and tight deadlines and passionate about what you do– Organisationally aware – knowledge of the best ways to get things done – with exceptional stakeholder managementTeam Overview:The Role reports into the Comms Delivery Controller and is part of the wider Marketing Operations team. The Comms Delivery Team is responsible for the execution of digital Marketing and Service-based Customer communications working closely with the Customer Value and Advanced Analytics Teams
  • Production Type
    Multimedia (Other)
  • Union Status
    N/A
  • Location
    London
  • Dates & Location
    Full Time
  • Closing Date
    27th Apr 2021