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Media Strategy Manager
Sky
Media Strategy Manager
Sky
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Project DetailsWhat you’ll do:– Responsible for monitoring and reporting competitor media developments and trends in our sectors and markets; producing regular reports and insights for senior leadership– Combine research, data and analytical skills to develop SOV insights, forecasts, scenarios and recommendations where competitor action presents risk or opportunity for Sky– Work closely with your colleagues across Marketing, Commercial, Consumer Strategy and external media agencies to embed insights into the decision-making process, ensuring recommendations are contextualised against internal and external factors– Review and interpret data efficiently; identify potential strengths and weaknesses of datasets and/or sources– Explore creative approaches to enhance datasets and use it to derive further insight e.g. enhancing competitor media reporting to reflect paid and owned media– Work on ad-hoc strategic projects e.g. conducting analysis to link creative testing scores (System 1) with campaign performance– Support and develop our media measurement framework by incorporating owned media into our toolsWhat you’ll bring:– Excellent data analysis skills with the ability to analyse and interpret large datasets from multiple sources– Excellent written and verbal presentation skills; experience communicating data insights to senior partners– Strong collaborator with an ability to work across a complex matrix organisation– An ability to translate complex themes into simple, coherent and compelling recommendations to influence decision-making
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Production TypeMultimedia (Other)
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Union StatusN/A
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LocationLondon
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Dates & LocationFull Time
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Closing Date20th Oct 2021
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