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Content Specialist
ASOS
Content Specialist
ASOS
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Project DetailsAs a Content Specialist, you will be responsible for the creation, delivery and optimisation of all onsite content pages (homepages, hubs and landing pages) across web and app platforms for all markets. Reporting into a Trade Marketing Lead, you will be responsible for the day-to-day management of content and smooth execution of site refreshes in line with content plans. Responsibilities include:Building and scheduling content pages in the CMS (Sitecore) in line with content plans for each territoryManaging the site refresh process, coordinating the testing of content with multiple teams and ensuring all feedback is actioned and content is published on time with no issuesBeing the expert on how content performs across territories. Producing accurate and detailed analysis to advise the business on how to best utilise contentManaging updates and reactive changesWorking with the relevant tech platform teams on systems development and requirementsConstant monitoring and reviewing of content on the websites and apps, ensuring standards are adhered to, and looking out for ways to optimiseWeekly and monthly reporting of content performanceWorking with the Project Management, Marketing, and Design/Fashion Teams to ensure effective delivery of campaigns, retail moments and promotion/sale launchesActing as a super user to provide support and training to other users of the CMS around the business, troubleshooting issues and raising to the Tech Support team when requiredTesting new CMS features and functionality and feeding back to the UX/UI and Tech teamsSupporting digital commerce assistants, helping coordinate their workload, and working effectively with their line managers to assist in their developmentSkills required:Excellent organisational and coordination skillsExperience of using content management systemsAbility to use systems and comfortable working in a technology based environment Commercially aware, customer focused with the ability to use initiative and intuitionExcellent communicator with good interpersonal skillsKeen eye for detail and ability to carry out fast, accurate workAbility to troubleshoot and identify issuesSelf-motivated and proactive Flexible, agile and open to changePositive attitude, self-aware and self-motivatedGood analytical skills
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Production TypeMultimedia (Other)
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Union StatusN/A
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LocationLondon
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Dates & LocationFull Time
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Closing Date7th Dec 2021
- Roles