You will manage the website and email platforms to drive increased traffic and subscribers, raise awareness and increase ticket sale conversion through effective management of the site and database. You will proactively analyse and report on all online activity and coordinate key internal and external stakeholder relationships.The DailyManage and maintain wbstudiotour.co.uk and harrypotteronlocation.co.uk, regularly updating content through the content management system.Provide technical support for both websites, escalating issues or requirements where necessary.Monitor site performance to maximise revenue, volume targets and ticket conversion, continuously identify and implement digital revenue opportunities across all platforms.Deliver volume targets by devising and implementing online customer acquisition plans to drive traffic to the sites, increase conversion rates working across multiple marketing channels.Manage multiple consumer and trade email campaigns through an email platform (Salesforce), including campaign newsletters, pre- and post- emails, bespoke trade and event emails.Engage with new and existing audiences identified through database segmentation to create personalised and dynamic email communications, exceed email database growth targets guaranteeing GDPR compliant quality data.Ensure all communications are on brand across website and email channels.Work with relevant agencies to budget and execute for SEO and PPC strategies ensuring the most efficient route to market and conversion rate delivering optimum return on investment.Liaise with the Digital Marketing Manager to ensure that communication is on brand, cohesive and in line with overall strategic plan.Provide high levels of customer service and relationship management to our key partners, delivering beyond service expectations.Communicate and work together with other divisions, including Customer Service and Visitor Experience departments to ensure smooth admission/ administration.Ensure coordination with other Warner Bros. operations and marketing initiatives for Harry Potter.The Essentials:Previous commercial online marketing experience, preferably within entertainment or attractionsExperience working within content management systems (e.g. WordPress)Excellent editing and writing skills to devise and edit content for website and email content.Good Working Knowledge of HTMLResponsive design for HTML emails using best practiceCreating email marketing campaigns and newsletters, good understand of email marketing tools (e.g. Salesforce)Responsive Website & Email DesignUsing Google Analytics to check the effectiveness of websites and campaignsDatabase management/administration including segmentationThis opportunity is temporarily offered on a remote working basis with ad-hoc time in the office. Future flexible or hybrid working options will be considered.Our people make WM the inspiring organisation it is today.