BP Pulse are creating a digital and video campaign to showcase their new EV electric car charger.



To engage the target audience, 3 locations and 3 persona's will be used to show case the product's appeal and form the narrative.



Each persona will be considered the 'main' character in their narrative, with 2 persona's including background characters like family members or friends to pad out the narrative.



The content will be used for 2-3+ years on BP's social media channels like Twitter, Facebook, Instagram and Linkedin as well as their websites. Any product imagery may be used longer until the product is updated and a newer model is released.The content will be owned by BP but used by an agency on their behalf.



Shoot dates to TBC but will be any days across the week commencing 4th of April 2022.



Locations are currently still TBC pending client's approval but will be South East based.



Check out our agency at: www.cube.video / @cubevideo