In 2023, three plus-size models graced the cover of British Vogue. They were announced as “the new supers,” marking a huge leap from the era of the super skinny “heroin chic” aesthetic. In 2025, Vogue reported that there was a decrease in plus-size models on the runways, but London Fashion Week remained the most size inclusive.
If it’s your dream to become a model but you don’t fit into the stereotypical slim mould, why not find out how to become a plus-size model in the UK instead?
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A plus-size model is a model who is typically a size 12 to 18, although they could be larger too. Plus-size modelling sits under the fashion-modelling umbrella. Like all types of fashion modelling, this niche usually carries expectations around beauty, glossy hair, and facial symmetry. It’s not to be confused with “real life” modelling, which refers to models with an everyday look who do lifestyle and product work.
As awareness around inclusivity grows, there are increasingly more body shapes accepted in the modelling industry, including a “curve” or “midsize” range, which is the equivalent of UK size 10 to 14.
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Model agency representation
A modelling agency can help you become a plus-size or curve model by supporting your career and introducing you to clients. In the UK, plus-size models are represented by both major modelling agencies such as IMG and The Milk Collective, as well as specialist agencies such as Bridge. If you’re more interested in real-life modelling, try a more commercial agency such as Mustard or Fresh.
Social media influencer
You don’t have to have an enormous following, but a successful and consistent social page can act as a candid portfolio that shows potential clients not only what you look like, but also your values and interests. Plus-size models such as Paloma Elsesser – who was scouted on Instagram – mix professional photo shoots with personal selfies and creative imagery.
Brand ambassador
There are more brands designing plus-size clothing than ever before. Some brands, such as Bravissimo and H&M Plus, focus exclusively on larger sizes. Non-fashion brands are being more inclusive of sizing too. Pick a brand that you feel most aligned with and tag them consistently in your social media posts; you may get an opportunity to become a brand ambassador. You’ll receive products in exchange for content or earn a percentage from sales made through an affiliate link. You’ll be in charge of modelling their clothes on your own channels.
Freelance plus-size model
Jobs boards that post open casting calls have made it much easier to be an independent plus-size or curve model, because gigs are more readily searchable. You’ll have to do all your own marketing and client outreach, but you’ll have greater control over your finances, your look, and who you work with.
1. Size up the industry.
Before you start, it’s essential to understand the world of plus-size modelling. Find out which brands and designers promote body positivity – and the ones that don’t. Work out whether it’s the right move for you. “It’s very competitive,” British plus-size model Vivian Eyo-Ephraim told Stylist. “Before you go into it, be honest and ask yourself: Are you prepared for both the lows and the highs?”
2. Figure out your niche.
Take a bit of time to work out your plus-size modelling style. Do you love fashion, or are beauty products more your thing? Do you love posing for your socials, or would you rather be on a billboard? The market is competitive, so developing your niche makes it easier for brands and agencies to know if you’re right for the job.
3. Make over your social media.
Even if you don’t fancy being a full-time influencer, it’s a good idea to have a social media page that complements being a plus-size model. Curate your feed so it aligns with your professional brand, or create a fresh profile that’s dedicated to your new career.
4. Find your people.
Link up with like-minded industry professionals. From photographers to designers and makeup artists to other plus-size models, surround yourself with people who believe in diversity and inclusivity in fashion. You may be able to help each other out along the way.
5. Build a body positive portfolio.
As a plus-size model you’ll need to own your dress size rather than try to hide it. Make sure your portfolio shows your full figure in all its voluptuous glory.
Whether you want to go soft and sensuous like Charlotte Robinson or glam powerhouse like Ashley Graham, make sure you’ve got a clean headshot and at least one full-body shot in there.
6. Apply to an agency.
Most agencies represent plus-size models, but you’d be best off finding one with a dedicated plus-size or curve division. Plus-size modelling is no longer a rarity, so you can choose from global agencies such as IMG, home-grown UK ones such as The Milk Collective, or specialist agencies such as Bridge. Make sure you follow all the submission guidelines on their website and try to arrange a visit.
7. Go to a plus-size model casting.
Check open castings on model job boards and brand socials for plus-size modelling opportunities. A casting is like an audition where you meet the client or a casting director in person. Make sure you look your best (but keep your makeup relatively natural unless told otherwise), bring a comp card and your physical portfolio, and be sure to arrive on time.