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Social/Digital Marketing Manager
Meredith Corporation

Social/Digital Marketing Manager
Meredith Corporation

  • Project Details
    The Social/Digital Marketing Manager will be responsible to manage the workflow in concert with local digital and content teams and both creative groups to put out marketing content on each station’s on-air, app, website and all social media platforms, including Facebook, Twitter, Instagram, YouTube and Snap Chat. They will oversee research and strategies to maximize the potential of all station digital projects. This manager will work with both the Phoenix Creative Group and Nashville Creative group to identify best practices, new methods, big picture projects and outside media planning and performance tracking. Projects can include, but are not limited to, managing paid digital placement, topical promotion, network prime, specials and sports programming, local community initiatives and events, TSR promotion, Facebook LIVE and special social media and digital programs. They will also work with local newsrooms on daily topical promotion plus other duties as assigned.II. Essential Job FunctionsWeight %Accountabilities, Actions and Expected Measurable Results45%Oversee production of marketing content on each station’s on-air, app, website and all social media platforms, including Facebook, Twitter, Instagram, YouTube and Snap Chat.15%Coordinate digital ad placement and paid strategies and work with outsider agency in placing buys. Track performance and recommend adjustments to buying practices.15%SMP will work with station and group management to identify and target key audiences through geofencing strategies and targeted paid campaigns and will also be responsible for providing monthly analytics.10%Assist in the purchase of digital outside media buys and track the performance of the digital buys, as well as the creation of sponsored digital/social assets.10%Work closely with News digital content creators and will be trained in their skill set to assist when needed. 5%Be proficient in the duties and responsibilities of other positions within MLM Creative Group100%
  • Production Type
    Corporate Video
  • Union Status
    Non Union
  • Location
    Arizona
  • Dates & Location
    Full-Time
  • Closing Date
    17th Mar 2021