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Senior Writer, Audio Marketing
The New York Times Company

Senior Writer, Audio Marketing
The New York Times Company

  • Project Details
    As we continue to build our dynamic award-winning in-house creative team, we’re looking for a senior writer to help us market our audio franchises. You will play an important role in concepting, developing and leading digital campaigns and marketing our world-class audio journalism.t. This writer will sit on the marketing team and report to the associate creative director for writing. You’ll work with other marketing creative team members (writers and designers), but also with our colleagues in audio marketing, product, and the newsroom. We are looking for candidates who have talent and depth in writing across multiple channels or multi-faceted consumer-facing brand campaigns. We want a writer who loves ideas — it’s our hope that you will help us create concepts that inspire and excite others, and then present them effectively and enthusiastically. We will look to you to bring unexpected, yet deeply resonant, thinking about how to market our audio journalism — how to help our readers and listeners keep up with our shows and storytelling and deepen their connection to the New York Times brand. What you’ll do:Write marketing copy across a variety of channels, including social media (both paid and owned), email, display, print and out-of-home (and potentially more) that delivers on our overall brand strategy. Our marketing copy needs to be compelling without being hyperbolic or overly dramatic — it should be crisp, clear, and accurate; in short, it needs to live up to the journalism it is marketing. Help frame how we talk about audio within the larger New York Times brand and support its integration into New York Times products. Work with strategists and designers within our department and across the organization to develop campaign ideas that increase brand awareness for our shows, the overall New York Times brand and support our other business goals. Address feedback or changes to approach, strategy or the news cycle. Create compelling presentations and provide rationale for creative work to a broad and varied group of colleagues, including leadership. Recognize opportunities and examples within Times audio journalism that are relevant to use in campaigns. Establish and build on writing standards within the department.
  • Production Type
    Corporate Video
  • Union Status
    Non Union
  • Location
    New York
  • Dates & Location
    Full-Time
  • Closing Date
    24th Apr 2021