The senior consultant of strategy, insights & analytics is responsible as much for data-inspired thought leadership and education as developing measurement approaches on their clients. They must also work collaboratively with Client Services, Production, Development and Creative teams. The team works across all aspects of insights & analytics with a heavy emphasis on digital, pulling from both structured/unstructured, online/offline, quant/qual data sources to tell a compelling story. They are responsible for setting measurement strategy and working with clients to develop insights on engagement, optimization and return. Within the creative agency there is also a great deal of up-front research and forecasting for new business opportunities.