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Manager, Media
Walt Disney Studios

Manager, Media
Walt Disney Studios

  • Project Details
    Reporting to the VP Media & Strategy at our Pictures Company, the Manager, Media will oversee the development, execution, and evaluation of media plans, with particular emphasis on digital media. This position will work closely with Creative, Publicity, Distribution, and other departments within Searchlight and our partners across other Disney lines of business.Responsibilities:Support the SVP and VP in developing, executing, and providing post campaign analysis for media plans for both theatrical and streaming (Hulu)Work with VP to develop agency briefs including comp titles, target audiences, media mix, campaign parameters, and recommended partnersAct as the primary liaison to OMG23, the media agency of recordPresent forward thinking, data-driven media recommendations that drive the business forwardMake suggestions to improve digital targeting for YouTube, social, and programmatic buysManage and own all aspects of media plan execution including monitoring and evaluating campaigns while ensuring creative is delivered and/or trafficked on timeCampaign maintenance ensuring quality control and adherence to overall media plan objectivesMonitor plan and be able to pivot quickly if necessaryEvaluate all media schedules, post analysis and digital analytics to provide insight on ensuring plans are delivering on desired goalsIdentify consumer behavior and trends that address the rapidly changing marketplace and share POVs with teamIdentify and share learnings from research and analytics to be used across departmentsIdentify both internal and external media partners for synergistic promotional opportunitiesMeet with vendors to stay on top of new ad products and share learnings with team members while also maintaining strong relationships with media sales communitySeek and evaluate strategic media opportunities, highlighting first-to-market executionsMonitor and analyze competitive media and marketing strategies, with an eye towards indie-film and streaming
  • Production Type
    Multimedia (Other)
  • Union Status
    Non Union
  • Location
    California
  • Dates & Location
    Ongoing
  • Closing Date
    7th Dec 2021