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Director, Brand Management
Universal Music Group

Director, Brand Management
Universal Music Group

  • Project Details
    Director of Brand Marketing to join our Brand Management team. This individual will be responsible for delivering full-service brand management for the Zion division of our business, comprising primarily of the Bob Marley brand. This includes day to day management of collection launches that are in line with the brand vision, capture the imagination of customers, drive revenue to the bottom line, and build great partnerships.How you’ll CREATE:  Responsible for leading brand management and storytelling for the Bob Marley brand: Develop the brand’s mission and strategy, oversee P&L, manage brand standards and usage guidelines, coordinate product development and execution, advocate e-commerce and retail opportunities.Build strong management and estate relationships through creative ideas and professional communication. Be the visionary to develop new product offerings and plans that align with client’s brand.Work with multiple internal stakeholders, including creative and production, sales, e-commerce, and retail, to facilitate the development of products from inception to finished product, that reach consumers wherever they are shopping. Be the glue that keeps cross-functional teams working together effectively.Work closely with all stakeholders of marketing (internal and external) to develop creative marketing campaigns that tie to global brand plans and support the brand’s vision.Monitor and analyze business metrics to optimize product line and maximize commercial opportunity.Ensure campaigns and strategies are executed to the highest standards.Ensure all materials are consistent with strategy, on time and within budget, legally compliant. Drive the development of existing and potential client presentation materials.Bring your VIBE:Bachelor’s Degree preferredDay to Day Brand Management operations including design solicitation, creative approvals, production specs, quantities and quality, e-commerce and retail launches, customer service needs.Oversee artist asset delivery/ communication to internal creative departmentCreate and manage “launch” calendar/ checklist for all products and initiatives- coordinate with talent mgmt. on all corresponding events – music launches, tours, seasonal holidays, anniversaries, etc.Work with customer engagement team and artist teams to proactively facilitate social, email and online marketing plans supporting apparel dropsSupport all other departments to ensure their needs are met for the launch timeline, be it marketing production or creative, including keeping departments aware of all artist/brand activityOverseeing special projects as necessary, including pop up shops, special events, etc.Create and design brand presentations for management, the estate, retail sales, brand partnerships, and collaboration opportunities7-10 years’ experience managing a brand and launching products globallySolid knowledge and a fan of Bob Marley is a very big plusCreative thinker and problem solverHighly organized and detail oriented.Proven ability to work cross-functionallyGreat communication skills, written and oral, interpersonal and group settingsMicrosoft office suite, including Word, Excel, PowerPoint, Outlook, Product Management ToolsApparel experience preferredPerks Playlist:Competitive Compensation Package including Salary, Benefits and Generous 401k Savings PlanPaid Time Off – Paid Holidays, “Gift Week”, Summer FridaysStudent Loan Repayment AssistanceEmployee Developmental SupportAnnual Gym Reimbursement PackagePet Insurance, plus much more!
  • Production Type
    Multimedia (Other)
  • Union Status
    Non Union
  • Location
    New York
  • Dates & Location
    Full Time
  • Closing Date
    8th Dec 2021